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K-man information 48 glöps

• general:
• level: user
• personal:
• first name: Kenneth
• last name: Hellesjø

• 4k MS-Dos Girl Basic 2k by Red Sector Inc. [web]
• Starchaser: Obviously Lego "works" for everyone, but girls generally haven't been interested. That's why The Lego Group has spent several years and a shitload of money on trying to come up with a product that will appeal to them.
  
  
  Quote:

  It recruited top product designers and sales strategists from within the company, had them join forces with outside consultants, and dispatched them in small teams to shadow girls and interview their families over a period of months in Germany, Korea, the U.K., and the U.S.
  

  
  
  That's how they came up with Lego Friends.
  
  
  Quote:

  Over the years, Lego has had five strategic initiatives aimed at girls. Some failed because they misapprehended gender differences in how kids play. Others, while modestly profitable, didn’t integrate properly with Lego’s core products. Now, after four years of research, design, and exhaustive testing, Lego believes it has a breakthrough. [...] The company’s confidence is evident in the launch—a full line of 23 different products backed by a $40 million global marketing push. “This is the most significant strategic launch we’ve done in a decade,” says Lego Group Chief Executive Officer Jørgen Vig Knudstorp. “We want to reach the other 50 percent of the world’s children.”
  

  
  
  And it's working.
  
  
  Quote:

  At the end of 2011, of the total number of LEGO sets purchased in the U.S., only 9 percent of them were for girls. The company now says its first half year of LEGO Friends availability "has been very successful in recruiting more girls to the LEGO building experience, dramatically increasing that number." Now, 27 percent of LEGO sets purchased in the U.S. are for girls.
  
  "The reaction from families who have tried LEGO Friends has been fantastic," receiving "hundreds of thousands of emails and phone calls from parents,
  grandparents and children sharing their thanks and enthusiasm for the collection."
  

  
  
  
  Quote:

  The Lego Friends team is aware of the paradox at the heart of its work: To break down old stereotypes about how girls play, it risks reinforcing others. “If it takes color-coding or ponies and hairdressers to get girls playing with Lego, I’ll put up with it, at least for now, because it’s just so good for little girls’ brains,” says Lise Eliot. A neuroscientist at the Rosalind Franklin University of Medicine and Science in Chicago, Eliot is the author of Pink Brain Blue Brain, a 2009 survey of hundreds of scientific papers on gender differences in children. “Especially on television, the advertising explicitly shows who should be playing with a toy, and kids pick up on those cues,” Eliot says. “There is no reason to think Lego is more intrinsically appealing to boys.”
  

  
  
  
  Quote:

  The company has heard feedback describing how children using LEGO Friends have a "new-found interest in building" and go on to explore with other LEGO toy sets.
  

  
  
  http://www.bloomberg.com/bw/magazine/lego-is-for-girls-12142011.html
  http://abcnews.go.com/blogs/business/2012/09/lego-friends-triples-sales-to-girls-despite-feminist-critique/
• isokadded on the 2015-06-30 21:00:58
• demo Windows Eight scenes of human life by Traction [web]
• rulezadded on the 2013-10-16 17:53:21
• demo MS-Dos Stars: Wonders of the World by NoooN
• This demo sparked my interest in the demoscene, when I saw a screenshot of the bee in a magazine. Great effects, great music.
• rulezadded on the 2013-09-03 18:45:42
• demo Windows Dette er jævlig teit by valium!design
• What phobium said.
• rulezadded on the 2013-08-24 20:42:03
• demo Windows growing old is mandatory, growing up is optional by Those Up Fucked Sceners [web]
• Ja ja, tida går...
• rulezadded on the 2012-03-20 21:45:56
• demo NES/Famicom Shaping Reality by 8bitpeoples [web]
• In Nestopia it looks pretty much exactly like it looks on my NES... still looks pretty buggy, but much better than Nintendulator or FCEUX.
• isokadded on the 2009-08-01 12:32:53
• demo Linux Windows Amoeba by Excess [web]
• ho
• rulezadded on the 2009-06-14 00:07:32
• demo Windows Cognoscere by mfx [web]
• What kb said.
• rulezadded on the 2009-04-15 23:01:28
• invitation NES/Famicom Winter Chip IV ROM flier by Battle of the Bits [web]
• NES FTW!
• rulezadded on the 2009-02-24 01:11:24
• demo Windows bidrag nummer 2 by Carl B
• Not finished that is.
• isokadded on the 2009-01-30 21:23:09